This clever design trick by Guinness means it can modernise without needing a new logo
A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new...
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Mother Design gives psychic platform Keen a folk-art rebrand that takes on minimalist wellness
The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. When I saw the name Keen land in my...
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Whistles marks 50 years by casting 50 customers found through mysterious fly-posters across London
Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single...