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This clever rebrand finds its entire personality in one tiny flourish

by Posted on July 6, 2026
SOCIAL MEDIA
Illustrations

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

by Posted on July 6, 2026
SOCIAL MEDIA
Illustrations

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

by Posted on July 6, 2026
SOCIAL MEDIA
Illustrations

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

by Posted on July 6, 2026
SOCIAL MEDIA
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This clever rebrand finds its entire personality in one tiny flourish
Posted on July 6, 2026
by
Illustrations

This clever rebrand finds its entire personality in one tiny flourish

Lark Design Studio's new identity for EV cable brand Wottz proves that the best ideas sometimes hide in the smallest details. Some rebrands are worth...

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‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain
Posted on July 6, 2026
by
Illustrations

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

The Zhengzhou-based branding studio builds visual identities that evoke a fleeting sensation of seeing something familiar you can't quite make sense of. "I hope that...

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More like this

This clever rebrand finds its entire personality in one tiny flourish

This clever rebrand finds its entire personality in one tiny flourish

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns
Posted on July 6, 2026
by
Illustrations

Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns

Cohen, 19, from Grimsby in his Easter bunny costume. Against the Tide, 2026. Photograph by Polly Braden The most overlooked beat in British photography isn't...

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More like this

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain

This clever rebrand finds its entire personality in one tiny flourish

This clever rebrand finds its entire personality in one tiny flourish

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

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  • This clever rebrand finds its entire personality in one tiny flourish
  • ‘Don’t try to understand it’: Meet Cooot, the studio making branding feel wonderfully uncertain
  • Mist, mirrors and the faintly absurd: Polly Braden reveals the truth behind Britain’s seaside towns
  • Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have
  • Rachel Many’s posters highlight how creative mothers are paying twice for an industry in freefall

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