Hello Kitty. Irfan_setiawan - stock.adobe.com Fifty years on, Hello Kitty remains one of the most recognised characters on the planet — not through reinvention, but...
NIOD and Uncommon Creative Studio turn city pollution into a skincare horror story
The social film borrows the look of viral skincare routines, then swaps serums and gentle exfoliants for heavy metals and exhaust fumes. It's designed to...
Are brand collaborations reaching a saturation point? What ‘Wuthering Heights’ reveals
Wuthering Heights. Image licensed via Adobe Stock From Barbie to Wuthering Heights, brand collaborations have become the default response to every cultural moment. Matt Herbert,...