Temple gives artists one place to unify all their operations. Discover how Output helped them develop and brand this exciting new platform.
For today’s musicians, the constant grind of promoting themselves across multiple channels can overshadow their true passion: creating music. Enter a new platform designed to simplify an artist’s business operations into one powerful tool.
Temple allows musicians to have a single destination for releasing new music, advertising events, selling merchandise and connecting directly with fans. By consolidating these functions in one place, it aims to free artists from the continual promotion mode that never seems to end.
“While streaming platforms have democratised access to music industry tools, they’ve pressured musicians into an ‘always-on’ promotion mode, which can lead to burnout,” the company explains.
“At that point, musicians spend an increasing amount of time, money, and energy finding, growing, and engaging their fans across a multitude of platforms. This pressure is particularly acute when musicians want to turn their hobby into a career, power up, and establish themselves.”
To bring their vision to life, Temple partnered with brand and digital design studio Output. Their mission was to create an identity and user experience, positioning Temple as the “ultimate support act” empowering artists.
Design language
Building out from the brand concept, Output defined a digital design language for the marketing website. As well as championing the artists already using Temple, the site showcases powerful product features through the brand framework.
Temple’s graphic language embraces its musical roots. Inspired by a record sleeve, the 1:1 format seamlessly transitions to evoke a hole-punched ticket or serrated-edge receipt.
Data harvested from the platform is presented using design cues borrowed from music technology. This approach builds subtle consistency for the brand while remaining endlessly adaptable.
Focus on musicians
Over a four-week sprint, the team developed a vision for the core Temple product: a powerful ‘link-in-bio’ experience where artists take centre stage.
Here, the brand language is applied with best practice digital design principles to create a flexible system. Each profile shares fundamental components but can be personalised through colour, artwork and content structure, each as unique and expressive as the artist.
By focusing on musicians, Temple remains virtually hidden from audiences. Subtle clues acknowledge being part of this supportive club. Through artist success stories and discreet, practical merchandise, the brand builds credibility as a trusted partner.
Reductive approach
Inspired by the concept of the white label, the Temple brand system is deliberately reductive. Taking a back seat, it becomes a catalyst for others. A blank canvas for musicians to showcase their unique identity.
This design framework is filled with the energy, passion and individuality of the musician. Every moment can be customised to celebrate and champion each artist, imbue their vibe and adapt to the language of their own marketing.
“It was energising to work alongside the Temple team right at the beginning of a business that will help so many artists,” says Patrick Staunton, senior brand designer at Output. “That enthusiasm was infectious, and it fed into the design response. Having worked with content platforms representing multiple artists, we were familiar with the challenge of finding the right balance between brand and creator.
“Here, the blank canvas of the white label felt like the perfect metaphor. It allowed us to build a framework that really celebrates the artists and empowers them to express their unique identity.”
“Output did an incredible job crafting Temple’s brand and visual identity from the ground up,” adds Omar Ismail, Temple’s co-founder and CEO. “The result was above and beyond our expectations.”
With a rising mental health crisis looming over the music world, Temple’s streamlined solution arrives as a potential lifeline for artists looking to power their fandom without sacrificing their passion.
