In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for...
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This clever design trick by Guinness means it can modernise without needing a new logo
A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new...
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Whistles marks 50 years by casting 50 customers found through mysterious fly-posters across London
Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single...