Helping Ubisoft videogame Anno transform from niche concern to worldwide appeal, a new masterbrand gives the title a new, consistent identity across all touchpoints. Global...
More like this
How to build a personal brand that feels authentic and not BS
Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with...
More like this
Rethinking creative hiring: Andy Cooke on why ‘Unlike Minds’ mean better work
The creative director believes agencies are doing recruitment all wrong. Instead, he urges us to embrace "unlike minds" to spark innovation and fresh ideas. In...