Titled 'For The Why', the new campaign for the Financial Times strips back marketing complexity to sell premium journalism to overwhelmed audiences. The point of...
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Playing the part: Inside Roleplay, the studio turning ‘strategic maximalism’ into brand advantage
Founded by Ed Little and Hugo Ross, Roleplay is a young London-based studio helping challenger brands define their role in culture, then play it loudly....
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Fred. Olsen Cruise Lines launches industry-first ‘Hybrid AI’ campaign
The new multi-platform advertising campaign combines live action, CGI, photography, and generative AI, and is claimed to be an industry first for the travel and...