Over the recent years, the wellness industry has witnessed a surge in the number of people who have begun enriching their emotional, spiritual, mental, and physical wellbeing. To leverage the changing consumer behavior, wellness brands are compelled to design their professional website design with the six dimensions of wellness, an interdependent model developed by Dr. Bill Hettler.
It isn’t simply about getting the design and development right, but also about creating a strong connection with existing and potential customers or clients.
The 6 Dimensions of Wellness And Importance In Branding
What are the six dimensions of wellness, and why do they matter for wellness brands?
According to the co-founder of the National Wellness Institute, the six dimensions of wellness include emotional, spiritual, physical, occupational, intellectual, and environmental wellbeing.
- Social well-being: how we connect and engage with others and the world around us
- Emotional well-being: our ability to cope with feelings, thoughts, and situations in a healthy way
- Physical well-being: our ability to move through the environment in a healthy manner
- Mental well-being: how we use the mind for learning, thinking, remembering, being creative, being happy
- Workplace well-being: how organizations create a culture that supports everyone’s mental and physical health.
Understanding these six wellness dimensions will help wellness brands create lucrative website landing pages for a better user experience for clients who are savvy about all things health and wellness.
A website is an important tool for conveying the design company’s message to clients, potential employees, and the greater community. A website should represent a holistic view of a company by incorporating all aspects of wellness.
In branding, it is very important that a website is aesthetically pleasing and easy to use. However, these qualities are not enough. Wellness websites in particular need a brand identity design that is holistic, inspirational, motivating, and most of all relevant to the audience it is catering to.
Visual Design Tips For Wellness Websites
Visual design is an important aspect of any website, but for wellness websites it is crucial. This is because the visual design needs to promote an atmosphere of relaxation and calm, while also conveying the message that the site offers a range of wellness options.
As with all websites, visual design for wellness sites will vary depending on what you are offering. If you are offering more spa-related services, then your website will have a more traditional look with soothing colors and images of lush gardens. If you are offering more holistic services your website might have soothing colors and shapes that represent how you want people to feel after visiting the site.
Tip 1: Write A Promising Web Copy And Write It In Simple Font
For many companies, their web copy is just a paragraph or two on their homepage that they never think about. They don’t know that web copy can be an extremely powerful tool for acquiring new customers and converting them into lifelong customers.
Wellness brands need to realize that the point of web copy is to convince the reader to take some action. Whether it is about clicking through to landing pages, signing up for a service, or making a purchase. Write a web copy that not targets the pain points of your audience, but also does it in a way that sounds convincing and promising.
And if it is written in a minimal and modern typeface then the message looks clear and good too. The best fonts to use in web copy are sans serif fonts.
- HK Grotesk
- Josefin Sans
All the content on the website needs to promote wellness and be clean, healthy, and energizing. The website should also display that it has a positive outlook with uplifting language throughout.
Tip 2: Use Explanatory Icons For Instant Recognition And Connection
In this modern world, people have been looking for new ways to stay healthy. In order to help customers find products and services that suit their needs, it is important to create a unique website for this kind of business. The use of icons is a good way of doing this as they can represent the different dimensions of wellness in a compact and easy-to-grasp way.
Explanatory icons are a pictorial representation of an object or action. These visuals can help viewers quickly and easily understand the meaning and purpose of a specific design. They can also help reinforce the message conveyed through words.
Basically rather than writing what icons can explain in a jiffy, it is quicker and visually understandable for an audience to see the compact and colorful drawing to comprehend what’s being said, or talked about.
One such example is the health and fitness icon representing exercises and workouts, the sense of well-being icon representing meditation, the balance icon representing yoga, etc. Explanatory icons are a way to quickly and efficiently get information. They are visual representations of concepts, ideas, and tasks.
Tip 3: Place Enticing Photographs That Generate A Strong Feeling
With food websites that focus on overall well-being, delicious and healthy food photography helps with click-through rate and reduced bounce rate. Thus, the trick is to use images with fresh ingredients, creative compositions, and stunning color palettes.
In simple words, colorful, vibrant, and appealing photos will attract and retain customers. However, sometimes neutral and pastel colors also look inviting, especially for a wellness brand.
The images you use on the website should have a strong emotional impact and be soothing. Good photographs on the website will help boost sales by adding some texture and depth to your products while exposing them in a more attractive way.
However, know that images that look good but do not generate the desired response are of no use. Aesthetically pleasing images can be beautiful to look at, but they may not be able to create the emotional response that is desired. Thus, you need to make sure the photographs you’re using are suggestive, meaningful, and that have the power to move an audience in a certain direction.
Tip 4: Have A Design Style That Creates A Certain Visual Feeling
For a wellness website or any industry for that matter, creating a visual design style is critical to building a particular brand image. For this, ask your web designer to concentrate on the typeface, negative space, and web layout.
When it comes to wellness, design plays a huge role. It not only reflects the values of the brand but also has a great impact on the experience that guests will have while browsing your site.
These are some tips that you can use to create an effective visual design for your wellness website:
- Maintain a simple and clean appearance
- Keep your design consistent throughout
- Make certain that all typography is legible and readable to visitors
Designing a wellness website is not an easy job. You need to take into consideration the dimensions of wellness, the content of the website, and the platform for which it will be designed. This is why you need to have a design style that creates a certain visual feeling in your website.
Tip 5: Include Creative and Unique Visual Ideas In Your Wellness Website
To stand out from other wellness websites, you have to include creative and unique visual ideas in your site. If your wellness brand allows, try to design web pages with visual elements, like your wellness center logo that looks modern and unconventional.
The way the site looks should be pleasing to look at and to use. You should include six dimensions of wellness to deliver a holistic approach to health and well-being. It is essential that you provide visitors with a unique and professional website that reflects the image of your company and does not look like all the other sites on the internet.
Here are some ideas to grab:
- Add music therapy player
- Play a video for the hero image
- Put interactive polls or quizzes
- Include quotes from wellness influencers
- Add animation to elements on a website
- Put timers for quick meditations, or exercises
- Motion effects for storytelling
- Slider for wellness products
- Add parallax scrolling effects
With website designing, there are so many developing languages, technologies, and web design trends to try and experiment with.
Tip 6: Focus on Displaying Product Catalogs Innovatively
A great website helps customers find what they are looking for. A well-designed wellness site should have a good layout, navigation, be responsive and provide clear information about the products.
The site should provide a comprehensive list of product categories so that your visitors can find what they want easily. Show the product catalog in a well-designed and visually appealing way. Include images and videos in the catalog so that it reaches out to your visitors and triggers their emotions.
Display your product catalog in an innovative way to create an interactive experience for your website visitors. With so many options available today to display your wellness product catalogs on your website, you have no excuse not to do it well!
Websites are among the most powerful marketing tools that brands have today. Just like a logo design, they are the face of your brand. Ask yourself, a company can have an amazing product but if it doesn’t have an attractive website, will it be able to be successful?
While it is easy to get overwhelmed by the idea of launching a business website, the right design can make all the difference. A website that is well designed can energize your visitors, increase conversions, and create a positive customer experience.
How are you designing your wellness website?
The post Visual Design Tips For 6 Dimensions Of Wellness For Your Website appeared first on ZD Blog.