Content creators utilize tools and skills to communicate viscerally that words cannot describe. However, they often face challenges in this specialized field of visual content. How can content creators substitute their textual content with images? The answer is Curation.
As we all know online shopping is huge, it’s one area where we experience growth. People invest their time and money purchasing their products online with a click of a button. Due to the pandemic, we know that in-store shopping has experienced a decline in sales. However, small businesses, direct consumer retailers, and many more start-up businesses have gained popularity with the audience.
How does Visual Curation work?
As a curator, you are the filter that provides compiled content from authenticated sources and serves it to your audience. You write a little about the link you sourced out to broaden the audiences’ perspective.
The visual curation process is mainly focused on gathering images to make statements, sell products, etc. Rather than creating an article for social media, you can create visuals that would save a lot of your time as well as your targeted audience who have less time to read and just scroll until they see something that appeals to them visually.
You can sort out social media management applications that help you pick out images, color schemes, filters, and trends according to your preferences. You can boost views and engagement in the most efficient way possible when users are the most active.
Visual Curation helps you in your marketing efforts
A higher percentage of people are visual learners. Human attention span is getting shorter, people prefer to see and view rather than read pages full of words unless it means something to them.
What we learn from today’s trends is to integrate visuals as a means of communication so audiences can relate and retain the messages. Great visuals engage audiences with your marketing materials, help boost your brand image, and provide you with bigger profit margins. You can check out everything you need to know about visual marketing stats in 2022.
How do online fashion retail stores perform on Instagram?
Fast Fashion brands like Zara, H&M, and Forever 21 make more sales online than in-store shopping. This is not only due to the pandemic, but also the fact that online shoppers have evolved so much and their preference is online shopping.
They can easily shop for products they see or like from either a blogger, influencer, curator, or the brand’s account. That’s not all, online shopping comes with many benefits like their counterpart in-store shopping such as sales, coupons, discounts, and promotions. This process can be done at the convenience of one’s own home or office.
Therefore brands with an Instagram account have hired professional curators and transformed their feed to visually appeal to the customers. Their feed is color-coded sophisticatedly, contrast outfits are complemented by filters, following trends and inspiration from other competitors online. The necessary steps are taken to cater to the audience whilst securing a profit margin.
Instagram has evolved over the years, it’s more than just a place to share photos. It has its dashboard for businesses and creators; your feed builds your brand image and this determines the transition of your viewers into potential customers.
Instagram has evolved over the years, it’s more than just a place to share photos. It has its dashboard for businesses and creators; your feed builds your brand image and this determines the transition of your viewers into potential customers.
With the help of such apps, you too can become a curator and run your business with an aesthetic feed. To make the process even more efficient, you can plan your next marketing strategy by getting some insight into social media stats.
