Projects by Camilo Güell (Director of the Master in Artificial Intelligence for Creative Industries, Spanish Edition) and Maria Vinagre (Instructor in Artificial Intelligence for Creative...
Playing the part: Inside Roleplay, the studio turning ‘strategic maximalism’ into brand advantage
Founded by Ed Little and Hugo Ross, Roleplay is a young London-based studio helping challenger brands define their role in culture, then play it loudly....
FT campaign makes the case for simplicity in a world of noise
Titled 'For The Why', the new campaign for the Financial Times strips back marketing complexity to sell premium journalism to overwhelmed audiences. The point of...