The internet willed it into existence. KFC obliged. Meet the Pickle Puffer: a wearable, drinkable tribute to the nation's most chaotic food obsession. At some...
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When branding becomes activism: how OMSE helped B416 fight to protect a generation
The Auckland-based studio has built brands for businesses, campaigns, and causes. But their work with B416 – a New Zealand movement fighting to raise the...
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Is it ethical to present concept work as if it’s real?
Image licensed via Adobe Stock When a reader flagged concerns about concept work, it opened a debate that often goes under the radar in the...