Uovo wine label logo

A bit different, this one, featured more for the symbolism on the label than for the Uovo wordmark. That said, I imagine that when the shopper sees the bottle, the egg-adorned label could be considered a form of logo (a visual emblem, at least).

Spotted while browsing the Denomination website, and thought it worth sharing.

Here’s what Denomination say in their portfolio.

“When winemaker Larry Cherubino had three giant concrete ‘egg’ tanks delivered to his winery, he knew the packaging [and Uovo logo] had to reflect this revolutionary way of maturing wine. Wine made within the ovoid shape is purer than anything achieved traditionally, as the lees [the sediment of wine in the barrel] are continuously forced upward by a naturally occurring vortex, creating wines with a purity and texture that is unsurpassed. Named ‘Uovo’ (egg in Italian) Cherubino wanted the packaging to reflect the unique hand-made winemaking process and delicate nature of the wines.”

Uovo wine bottles

“The strikingly simple label, executed in a warm white eggshell textured paper, immediately conveys the brand name as well as the highly unusual form of the wine tank. To reflect the pure, stripped-back nature of the winemaking, the label is devoid of graphics, letting the shape alone become an intriguing and unique identifier.”

Uovo logo
Uovo logo

A nice little touch to place the LC monogram within an egg, rather than the original confines seen on the Larry Cherubino website.

From a purely visual standpoint, if I was to change one thing it’d be the Uovo wordmark. The narrow width of the U seems to create imbalance alongside the wider OVO characters, and a slight reduction in spacing after the U would even-out the kerning.

But look at this.

Uovo logo packaging

Each bottle is packaged in its own “egg” box — “a moulded pulp wine mailer customised with an outer sleeve.”

Uovo logo packaging

Opening that egg-box-like packaging, to see the bold, white egg label against the black bottle — that’s memorable.

Uovo wine bottles

More from Denomination.

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