Whether you run a small brand selling cosmetics or skincare products on Instagram or have an established business, a solid branding strategy is what drives it to success. Even before checking out beauty products, people are likely to look at elements like the logo and packaging design. Here, we are going to focus solely on beauty brand logos.
Glittery pinks, warm pastels, nature-inspired symbols, or abstract figures are commonly used in makeup and beauty logo designs. But for now, we want to draw your attention to branding elements or visuals that go beyond floral and faces.
While beauty products and their effectiveness are the most important factors in attracting customers, an out-of-the-box logo can be quite impactful.A design that goes beyond ornaments or symbols of trees, leaves, and water drops.
If you are looking for inspiration to start designing your beauty logos, keep reading!
What to Know About Beauty Logos
Today, many beauty brands are shifting towards minimalist designs that only consist of text and rely on typography for visual appeal. Popular K-beauty companies like COSRX and Clio have typographic logos that just highlight the name. So how does this make them different?
Well, firstly, the beauty logo designs are modern, stylized, and quite versatile as well. They do not include any symbols or imagery that can be associated with the brands. It is also common for businesses in the industry to opt for floral designs or include silhouettes to show what they have to offer.
And those brands that go with something different could stand out in their niche with a recognizable logo. These days savvy beauty brands know how to capture their audience’s attention with a stunner logo and out-of-the-box branding!
If your beauty brand lacks that head-turning factor then keep reading! In this article, we will be breaking down the top logo design ideas for beauty brands that go beyond floral and faces.
1. Stylized Typographic Logos
As we are talking about beauty logo designs that go beyond the usual model faces and floral patterns, let’s look at the elegant beauty logo of Jade Beauty Atelier.
The brand’s logo is designed by D’BOX creatives and the logo stands out for its unique stylized typography. The designer has used a thin Serif font but if you notice closely the D and E letters are linked together which grabs the attention. To top it all off, the designer has replaced the middle stem in E with a diamond to add elegance and a hint of feminine touch since the diamond is a symbol of beauty.
The color choice in logos also makes a big impact on the minds of their customers. The deep emerald green evokes a sense of luxury, refinement, renewal, and health that aligns with their overall messaging of a natural beauty brand by keeping the element of sophistication intact.
Screenshot: instagram.com
2. The Backward Letter Logo
Creating an iconic makeup brand is one thing but before that, you need to come up with an original and equally iconic concept for your beauty brand logo. Talking about creating a bold beauty logo, let’s look at the brand symbol of Fenty Beauty.
Fenty Beauty, created by Rihanna is one of the hottest makeup brands on the market. The brand is known for its easy blending and too-perfect-to-be-true shades of foundations that fit all skin colors and the association with Rihanna gives it that fearless and unapologetic persona.
But it’s not just the makeup brand that stands out with their wordmark logo. Their tagline– “Beauty for all” is showcased perfectly in their minimal logo. The simple wordmark logo design is easy to read on all the makeup packaging and has a kick to it with an unexpected backward N. The backward gives it an edge and makes the brand differentiate itself in the flashy and full glitz and glam beauty industry.
Source: 1000logos.net
3. Overlapping Letter Logo
If you are a beauty enthusiast who loves all things makeup, then you might have heard the name of the next beauty brand on our list; Nars.
Nars is a cosmetics beauty brand famous for its exciting, and alluring makeup lines. Taking a glance at their logo you will see what the beauty brand stands for. Their logo design is simple but it all comes down to the sleek overlapping tall font which gives it a sophisticated look and makes you stop and stare.
Nars is famously known for its Orgasm Collection. The daring name reflects what the brand stands for. Their messaging and visuals like logo and branding are equally bold.
Although their logo is extremely minimal, just like a simple wordmark for any other makeup or beauty brand. However, the simple Sans Serif with tall thin letters and overlapping letters conveys classiness and grace.
Source: 1000logos.net
4. Bold Gothic Caligraphy
Moving along with our list of non-boring logo design ideas for beauty brands, the next one on our list is pretty interesting. Kat Von D is a makeup and beauty brand started by a goth tattoo artist and TV icon Katherine Von Drachenberg also known as Kat Von D.
The makeup brand was launched in 2008 but only started to gain popularity in the last few years as people have started going crazy for gothic art.
Kat Von D Beauty makeup brand is pretty famous for its intense color pigments in eyeliners, eye makeup, and long-lasting lipsticks.
But that’s not all; the brand’s logo itself has a resemblance with the gothic subculture. Their branding and visuals showcase gothic and heavy metal aesthetics. They have used a stunning Gothic-style wordmark as their logo with a black background for that grungy look.
However; the brand has redesigned its logo and gave a fresh restart to its overall branding. Their new logo consists of only the brand initials KVD written in simple Serif font.
Screenshot: pinterest.com
5. Creative Use of Space in Imagery
When people go out to buy beauty or cosmetics products, they spend hours standing at store shelves or browsing online to find the best organic skincare products for themselves. Custom packaging design, logo design, and color choices are a few things they notice first.
Origins an all-natural beauty and skincare brand does that effortlessly. Their logo design is simple; a wordmark of their brand name and a tree symbol on top. This instantly tells the vegan and all-organic makeup fanatics that they use all-natural ingredients in their skincare and beauty products.
They have used a green color font that is driven from the natural element and the tree symbol enhances the organic nature of the skincare brand. Even with all that a tree symbol alone is not enough to grasp the audience’s attention that’s why the designer has left space between the two trees in the logo. This adds a modern touch and directs the eyes to the space. People cannot walk past it without stopping and wondering what that space is for.
Screenshot: pinterest.com
6. Circular Shape Merged with a Symbol
Circle is a popular shape used in beauty logos and for a good reason. In nature, circles represent continuity and completeness. The Body Shop shows us how to add such shapes in logos with a twist. You can see how they have made their logo stand out with an open circle and abstract symbols .
At a glance, the Body Shop logo might seem like a simple shape on top of the brand name. But the brand takes it up a notch by breaking the circle from the top which makes the logo unforgettable and increases the brand retention in the minds of the customers.
The font choice is also very modest, the brand has chosen Sans Serif font which gives a sense of stability and alignment. The wings symbol inside the circle adds a nice touch.
The brand also selected its color palette wisely, dark turquoise or blue is the perfect color for the natural beauty brand so green is a logical choice. All of this combined adds up to the overall appeal of the beauty brand’s logo design.
Source: 1000logos.net
7. Balance Fonts in Upper and Lower Case
Talking about memorable beauty logos, let’s not forget about Loreal’s iconic wordmark logo. The moment you hear the name you can picture their logo with a big O that can’t go unnoticed.
If you look at other beauty brand logos or beauty supply company logos, you will find hundreds of cosmetics brands going with a wordmark. But with a simple twist and a play with letter sizing Loreal takes the win. Nothing fancy the brand only uses a clean Sans Serif to create a wordmarkmark of the brand name on a straightline plane. The enlarged O letter adds enough differentiating factors to make the logo stand out.
Loreal’s logo has different variations. On their corporate branding, they use a black and white version but depending on the visual application like packaging or magazines, the brand symbol can appear in various shades like golden with a bit of a 3-D effect.
Source: 1000logos.net
8. Symbol Merged with Typography
When it comes to using shapes, symbols and fonts or typography in harmony, Garnier has done it perfectly. The brand incorporates a circle in its logo merged with the name and takes it one step further by adding an image of a zoomed-in green leaf inside the circle.
They use a circle to represent continuity and vitality, and go strong on the natural connotations with an actual green leaf visual. The leaf symbol represents growth, balance, and rejuvenation which is exactly the message the brand wants to send to its consumers.
For their color palette, the brand goes with what works in the beauty and cosmetics industry. They use a light green color for the leaf symbol and a darker green for the font to make it readable on the packaging.
Now let’s talk about the fonts they used; this is the first time the brand redesigned its logomark since 2002. The bold Sans Serif font in all caps emits confidence and expertise in their field. You might have noticed that the trademarked Garnier logo is in all caps except the letter E which is written in small letters to make a statement so the logo cannot go unnoticed. Yet another nifty way to design a beauty brand logo.
Source: 1000logos.net
9. Contrast Vibrant Colors with White
As we are approaching the end of our discussion, let’s finish it with a bang! The last one on our list of beauty brands with stunning brand symbols is Sunsilk. It has all the elements of a perfect beauty brand logo; the circle for completeness, feminine colors that represent beauty and a striking color contrast.
The radiant fuchsia is what stands out the most. It looks bold and adds a bit of glamor and a feminine touch. This exciting beauty logo keeps you on your toes and compels you to take a closer look.
Inside the Sunsilk fuchsia color emblem, you will see the brand name written in clean Sans Serif font in white color which balances the bright and radiant background color. The use of pink makes it feminine and appeals to their target audience.
Sunsilk also has a black and white logo which appears on their corporate and press release documents and in situations where color is not a big concern.
Source: 1000logos.net
Wrapping Up
As you sit down to brainstorm ideas to create a unique brand symbol for your beauty brand, read this article and see the subtle ways beauty and cosmetics brands grab your attention. Pick up your favorite bold color palettes and play with fonts you might end up with a perfect logo design for your beauty brand.
There is noone-size-fits-alls all solution when it comes to picking up a logotype for your beauty brand or deciding how your overall branding should look like. Some beauty brands go with a simple sans-serif wordmark while others go overboard with their typographic choices. It depends on the target audience they are trying to please. Some beauty brands use nature elements and color palettes to capture the vegan and organic beauty enthusiasts while others opt for bold feminine colors to appeal to glam and glitz fanatics.
The only way to find a glamorous beauty logo for your beauty brand is to go with one that embodies your brand personality and speaks to your target consumers.
The post Beauty Logo Design Ideas for Brands: Beyond Florals and Faces appeared first on ZD Blog.
