Italian fashion house Missoni and premium gin brand Malfy have unveiled the second season of their creative partnership – a vibrant collaboration that merges fashion, flavour, and storytelling into one collectable experience.
When high fashion meets high spirits, you can imagine that the result is rarely subtle. The second collaboration between Missoni and Malfy Gin is no exception.
Returning for a new season, the two Italian-born brands have unveiled a limited-edition bottle and glassware set that blends Missoni’s signature zig-zag motif with Malfy’s crisp, coastal aesthetic, all wrapped up in an immersive campaign rooted in the effortless elegance of Italian summer living.
The latest collaboration builds on the success of last year’s Malfy Gin Rosa release, which took cues from the golden hour. This time, the focus is Malfy Originale – a clean, citrus-forward dry gin distilled with Italian lemons and handpicked juniper. It’s housed in a reimagined bottle wrapped in Missoni’s 2025 Resort Club patterns and paired with a matching Copa glass, designed to evoke the colour palette and textures of the Amalfi Coast.
Missoni Home’s creative director, Alberto Caliri, drew direct inspiration from the Resort Club project, a vision of coastal glamour expressed through deep blues, ocean turquoise and vivid green accents. These hues echo Malfy’s brand world, making the collaboration feel more like a natural fusion than a forced pairing.
“This edition is more than just a bottle – it’s a celebration of everlasting moments, where the sun, great company and the colour palette of the sea converge to create an enjoyable experience,” says Alberto.
Design is at the heart of the campaign, not just in the object itself but in the entire consumer journey. The bottle features a custom print process that wraps Missoni’s zig-zag around Malfy’s turquoise base, complete with a pearl effect and silver-edged label – adding a tactile nod to Missoni’s heritage in high-end knitwear.
According to Murielle Dessenis, VP of global marketing at Malfy Gin, “Our design-driven collaboration is a powerful way of creating a visual narrative that goes beyond the liquid and turns our Malfy Originale into a collectable object that redefines luxury for a new generation.”
To match the visual refresh, the campaign includes a full suite of experiences that bring the brands’ shared spirit to life, from high-end launch events and curated bar takeovers to appearances at Fashion Week and Design Week. A sun-drenched pop-up calendar is set to span beach clubs, resort terraces, and stylish retail locations across Italy, the UK, the UAE, and beyond.
“The collaboration’s fresh new look translates seamlessly across every touchpoint,” says Murielle. “From digital storytelling and influencer partnerships to retail pop-ups and terrace moments, each activation is designed to immerse consumers in la dolce vita and elevate the aperitivo hour around the world.”
It’s this holistic approach, comprising the bottle, campaign, product, and experience, that cements the collaboration as more than a marketing stunt. In a saturated spirits market, where shelf appeal is only one part of the equation, Malfy and Missoni are pushing the conversation towards design as a lifestyle driver.
“By blending fashion-forward aesthetics with premium craftsmanship, we’re turning Malfy Originale into more than just a spirit,” says Murielle. “It’s about building emotional connections through design and offering consumers not just a drink, but a lifestyle moment they want to be part of.”
Further enriching the storytelling is the release of a bespoke cocktail – the Malfy x Missoni Bianco Royale – which merges negroni notes with the global appeal of the spritz. Topped with champagne and best enjoyed under the sun, the cocktail embodies the entire ethos of the campaign: a sensory, stylish take on the Italian aperitivo tradition.
The creative balance between the two brands is carefully handled. While Missoni brings decades of design heritage, Malfy channels a newer generation of premium spirits. Together, they strike a tone that’s both timeless and contemporary.
“What truly brings Malfy and Missoni together is their shared sense of joy, style, and vibrancy,” says Murielle. “Both brands embrace a playful approach to design and creativity, which makes their collaboration feel not only natural but also exciting and fresh.”
With more activations on the horizon and whispers of future editions, it seems this isn’t the last time we’ll see Missoni patterns wrapped around a Malfy bottle. While details for 2026 remain under wraps, Murielle hints that the journey is far from over: “We’re looking forward to deepening the partnership through even more immersive experiences and creative expressions in the seasons to come.”
This summer, gin might not just be a drink – it might just be your most stylish accessory and a worthy addition to any bar cart.
