The buying and selling platform for creative assets has a brand-new look. Read on to learn the thinking behind it and how it was developed.
Envato is an online platform that serves as a bustling marketplace for creative assets, tools and services. Founded in 2006 by Collis Ta’eed and based in Australia, it’s essentially a global hub where buyers and sellers of digital products can connect and transact. You can buy anything from stock photos, videos, and music to graphic templates, website themes, and code scripts there, or you can indeed sell them to others.
The company, which was recently acquired by the well-known stock library Shutterstock, has just unveiled a rebrand, which they say reflects their commitment to “inspiring and empowering creatives worldwide.” The new brand identity will be rolled out across the platform, with a focus on enhancing and further strengthening its creative subscription product.
The new identity includes a fresh new look, logo, and website. However, Envato stresses that it’s not just a visual update but signifies the strategic transformation of the entire brand and product experience. “Bold, vibrant, and reflective of Envato’s spirit, this rebrand symbolises our evolution and unwavering commitment to supporting creatives,” says Envato’s CEO, Hichame Assi.
Logo
At the heart of the rebrand is Envato’s new logo, which features a “Creative Spark” symbol designed to represent energy and dynamism, along with a “Dynamic Dot,” symbolising individual creatives making their mark on the world.
“Inspired by the humble marker pen, we set out to develop a fresh new logo that captured both the essence of Envato and our community’s creativity and passion,” says Kelsie Rimmer, author of the Envato blog. “But first, we needed to define what we stood for as a brand.
“We wanted our logo to reflect Envato’s upbeat, vibrant energy and commitment to the community while capturing the moment inspiration strikes—that buzz of bringing a creative idea to life. Twelve sketchbooks, fifteen markers, and countless designs later, we landed on our new logo.”
The company’s signature green has also been reimagined with a bolder, brighter hue, accompanied by new complementary colours named Jalapeno, Soft Serve, and Dark Bubble Gum.
Collaborative effort
Notably, the rebrand was a collaborative effort between Envato’s in-house team and members of its creative community. Norwegian-based designer and Envato author Milos Mitrovic played a key role in designing the new wordmark and brand typeface.
Envato has also introduced a custom sonic identity created in collaboration with New York-based composer K. Sparks.
Envato’s chief marketing officer, Noelle Kim, explains the motivation behind the change: “We wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently,” she says. “The rebrand extends to Envato’s website, which has been redesigned to offer an improved user experience and a more cohesive creative journey for its users.”
As Envato celebrates its 18th year, this rebrand marks a significant milestone in its history. You can see more about the thinking behind its creation in the videos within this article.
