This illustrative logo for a chain of Japanese restaurants caught my eye. It was designed by Egor Zhgun of Art. Lebedev Studio in 2014. The studio’s case study dates back a while but you can catch that here.
The triple meaning makes the design — the chopsticks in hand, the red-crowned crane, and the rising sun. The crane is a Japanese symbol of longevity and good fortune, so it hints at the culture without clichés like the torii gates or cherry blossom. Set against the Hinomaru disc, it’s a lovely, memorable mark.
Founded in Moscow in 1995 by Artemy Lebedev, Art. Lebedev Studio is one of Russia’s best-known design firms, working across graphic design, identities, industrial design, wayfinding, typefaces and more. The studio sums up its approach as simple, elegant, logical solutions that stay true to the intended meaning. The Yakitoriya logo do.
Spotted via DaVinci on X.
