As a fashion startup, it is next to impossible to get the popularity you need without having a strong digital presence. As a brand especially targeting a Gen Z or millennial population, you must focus on creating an impactful brand strategy with visual elements like fashion apparel logos and valuable marketing content.
Utilize powerful channels like social media platforms to engage a wider audience and connect with different demographics. According to recent studies, 58.4% of the world’s population now uses social media that’s more than half of the total population. What’s even more surprising is that global social media users are expected to spend 4 trillion hours on social media.
This is just one aspect of fashion brand marketing. To build a recognizable name in the niche, you need to consider all your resources carefully. In this article, we are going to be discussing all the fashion brand marketing resources you might need to take your business to the next level!
Digital Marketing Agencies For Fashion Startups
Here are some of the best digital marketing agencies you can consider for your fashion brand marketing strategies.
1. Zillion Designs
Zillion Designs is a crowdsourcing graphic design platform that offers overall digital marketing and branding services to startups and corporations.From creating fashion logo designs or to optimizing e-commerce stores for a higher ranking in SERPs, you can find a range of services for your fashion brand.
You can also look for print services to customize all types of layouts and designs. Whether it’s marketing collateral, branded gifts or even T-shirt printing to promote your fashion retail store.
If you want to get comprehensive marketing services or even purchase a branding kit, think of collaborating with Zillion Designs. Potential clients can even contact them directly on their website via email or chat support.
If you are looking for a viable fashion brand marketing resource, then this is a great long-term option for your business.
Branding Services:
Logo & Icon Design
Web Design
Stationery Design
Marketing Collateral
Display Ad Design
Brochure Design
SEO/Digital Marketing
Printing
Top clients: Here is the list of the top fashion brands, personal care, and footwear that work with Zillion Designs.
Trademark Eagle
Citrus Clothing
CoPeace
Blue Ridge Investments
Palitech Consulting
Why work with Zillion Designs:
Take it from one of Zillion Designs’ top clients–Trademark Eagle, a legal service agency. While working with Zillion Designs on their rebranding, Trademark Eagle received 170 superb designs for their brand identity.
2. AMP Agency
If you want to see your fashion brand marketing reach new heights then we have just the right resource for you. AMP especially deals with clients that are in fashion.
Working in the industry for a long time with fashion branding and personal care brands has given them the edge and an understanding of the popular trends in the market. AMP might just be what you need in a marketing agency.
Branding Services:
Creative
Media & Performance
PR & Influencers
Strategy & Insights
Data Analytics
Positioning & Packaging
Brand Development & Design
Top clients: Here is the list of the top fashion brands, personal care, and footwear that work with AMP Agency.
Puma
Nike
Xbox
Vizio
Maruchan
Sigma
Why work with AMP Agency:
For their campaign to boost Nike’s online presence they took to the influencers to engage with fans on a personal level. Their Nike+ campaign was a nationwide success.
3. Blucactus
Blucactus is another dynamic fashion brand marketing agency that can help you promote your startup brand.
They approach content marketing in a completely different way to make sure your fashion brand resonates with their target audience turning them into loyal customers. When it comes to creating professional websites or launching your online brand, such services can be quite useful.
They understand the buyer’s journey, especially for an ecommerce fashion store.
Branding Services:
Branding
Corporate Identity
Social Media
SEO & Content
Web Design Services
Google Ads
Graphic Design
Outdoor Advertising
Software Development
Top clients: Here is the list of the top clients of BluCactus from the fashion, footwear, and banking industries:
Tillman Style
Alonso & Andrade Insurance Group
Rebel Writing
Inland Grove
Why work with Blucactus:
Their top clients, Tillman Style and Rebel Writing all say the same thing BluCactus shows professionalism and provides creative solutions.
4. Not Studio
Not Studio is a marketing agency that provides tailored branding services to fashion and lifestyle brands.What makes Not Studio different from other fashion marketing agencies on our list is that they work with both established brands as well as start-ups.
They can help you create high converting retail websites and build a memorable brand identity online.
On platforms like TikTok and Instagram, your fashion brand marketing strategy can take off immediately. For instance, if you focus on curating visual content on Instagram for your fashion retail store, you can boost brand awareness and visibility among target audience in a short time.
Branding Services:
Fashion Film
Fashion Campaign Photography
Content Creation
Website Development
Brand Identity
Social Media Strategy
Digital Advertising & PPC
Top clients: Not Studio works with some of the biggest names in fashion, lifestyle and luxury brands like:
Tiffany & Co
Connoly
Mango
Marks & Spencer
Off-White
Pearl Paris
Why work with Not Studio:
They have helped King & Tuckfield to build a Shopify 2.0 to give some leverage to their small business. They also helped them create an eCommerce website design with the user journey in mind and in depth brand and product details throughout the site.
5. Velox Media
If you are a fashion brand who loves making decisions based on numbers then Velox Media is the perfect marketing agency for your brand.
The agency has experience in fashion brand marketing, with insights that can help you identify trends and engage with your audience.
With a focus on paid advertising, organic campaigns, and content creation, Velox Media’s expertise has consistently led to significant customer base growth within short timeframes.
Branding Services:
Brand Identity
Search Engine Marketing
Content Creation
Technical SEO
CRO (Conversion Rate Optimization)
Web Development
Link Building
Top Clients: Their clients range from various industries such as Fashion, Health & Wellness and SaaS.
Versace
Catherine Deane
Democracy
DressUp
Verizon
NBCUniversal
Why work with Velox Media:
Take it from Democracy Clothing, a fashion jeans brand for women. Their goal was to maximize their ROAS and working with Velox media, they saw a whopping 7 times increase in the ROAS.
6. Fabric PR
Last but definitely not least on our list of fashion brand marketing agencies is Fabric PR, they have expertise in creating marketing and PR strategies for fashion brands and startups.
Fabric PR has been working with clients in the fashion and lifestyle industry so they surely know their way around the market. Work with them to create campaigns for social media channels and resonate with your audience.
Their targeted publicity and impactful ad campaigns speak for themselves.
Branding Services:
Publicity
Content Creation
Celebrity & Influencer Placement
Social Media Ads
Events
Top clients: Fabric PR works with many global fashion and retail brands like:
Crocs
Quiz
Umbro
Wrangler
Joe’s Jeans
R.M. Williams
Why work with Fabric PR:
Fabric PR’s most successful campaign is the launch campaign for the collaboration between Crocs and Justin Bieber to create the limited-edition classic clog. They can produce the same impactful results for you.
Print Services For Fashion Startup Businesses
Here are some print services or marketplaces you can leverage for creating fashion brand marketing materials :
1. Modalyst
If you are looking for a robust printing solution for your fashion brand then we have the right tool for you. Modalyst is the top print-on-demand software by Forbes.
Endorsed by Wix itself now you can easily integrate it with your Wix eCommerce store.
Modalyst has a large range of print on demand designs, including clothing, home accessories, jewelry, fashion and beauty products and handbags. Plus the software is also renowned for impressive on-time drop shipping services like clothing dropshipping, beauty and accessories dropshipping.
How To Get Started:
If you are a small fashion and retail brand you can just start with the free plan which includes access to all main features and unlimited orders.
If you are a growing startup we suggest going with the Start Up plan for monthly $35/month and you get access to 250 products.
After placing your order, you can fulfill most orders in one to two business days.
Modalyst also has links with suppliers in the U.S. and Europe suppliers that so you get your orders POD quickly in your regions.
2. Redbubble
Redbubble is another popular print on demand platform for designing and distributing fashion brand marketing products. What’s more appealing is that the platform has its own online marketplace so you don’t need to integrate with third-party eCommerce stores or platforms.
With Redbubble you can create custom prints for clothes, accessories, and homeware. Plus you also have full ownership of your creative design.
Redbubble ships worldwide and accepts free returns from its shoppers. The platform is an amazing place if you want to sell custom merchandise designs as it gives you your own storefront on their platform.
How To Get Started:
You can become a member of Redbubble with the free version, you need to first sign up.
Once you get onboard, you can upload your artwork or buy other print designs.
You can set your own prices and the profits you want to keep for each print design.
Once someone buys a product with your design, you can get payments directly in your bank account if you are in the U.S., UK, or Australia or via PayPal if you are in other countries.
3. Gelato
The third print design service you can use for your retail branding is Gelato. It is a print-on-demand firm that especially deals with eCommerce businesses. They offer efficient and fast services for fashion brand marketing, you can expect your order to be delivered within 72 hours or even less.
Gelato also integrates with multiple online platforms like Wix eCommerce, and other third-party marketplaces. The best part, the platform offers more than 90 on demand design products such as apparel prints, wall, wall art, stationery and mugs.
Work with professionals to launch memorable marketing campaigns online. To build a lasting connection with your audience, think of ways to embrace diversity in fashion and beauty marketing designs. Brainstorm ideas with a team of professional marketers to stand out in the fashion industry.
How To Get Started:
You can sign up with the free version of Gelato if you are just getting started with the tool.
If you like you can upgrade your plan to get the real taste of the tool. The platform provides subscription plans like Gelato+ for $14.99 per month and Gelato+ Gold for $999 per year and offers three months of free global shipping.
We recommend only getting on board with the paid plans once you get the hang of the tool.
4. Printy6
So while we are on the talk about print design services, let’s not forget Printy6, They are known for producing designs for clothing apparel, and footwear like sneakers, boots, etc.
Printy6 is most popular among eCommerce merchants who want to sell custom sneakers, boots, and other footwear. It could be a great fit for startups or SMBs looking to source their fashion brand marketing materials.
And if you are wondering, Printy6 integrates with online marketplaces like Wix eCommerce stores. But what makes it really appealing to the startups is the pricing, they offer design products at competitive prices compared to the others we mentioned in our list.
How To Get Started:
To get started with Printy6 you need to sign up first. Then you can either upload your design or choose to buy one of the designs.
You can get started with the free trial version of the platform and if you think this marketplace is suitable for your startup business you can move to the paid plans.
If you want to put your design on the platform, you can simply upload it as a mockup on various products.
5. Zazzle
The last one on our list of print services for fashion brand marketing is Zazzle, what makes it different is that it offers more personalization options. This means that once you have selected your design, you can customize colors, or even style before purchasing.
Since Zazzle is a print-on-demand tool, which means it doesn’t integrate with other marketplaces and online stores.
You can get a variety of personalized gifts, digital designs, and custom products. What’s great about Zazzle is that you can retain ownership of your designs. When it comes to visual branding, such as logos and imagery, the elements are very important.
Think of how famous fashion logos have made an impact on consumers across the world. An effective brand strategy can help you build a brand that is timeless.
How To Get Started:
You can sign up for free if you are just testing the tool. But if you want to properly get on board with the platform, you can select a suitable subscription plan.
If you want to get started as a designer, you can set your prices from 5% to 99% price range.
If you are an Associate you can get a 15% commission on each sale made through your affiliate links.
Finally, you can receive your payouts on the first of every month within 30 days.
Digital Marketing Tools For Fashion Startups
Here is our pick of some of the best marketing tools you can use for fashion brand marketing online:
1. MailChimp
A great thing about MailChimp that makes it more appealing than other email automation tools in the market is that they don’t limit valuable features in their free version.
You can design branded email templates, schedule emails, and even set up email campaigns.
This makes MailChimp a popular choice for retail websites and startups in retail branding. It has user-friendly functionalities and you can easily create your drip campaigns.
Benefits:
MailChimp comes with professionally designed creative email templates that you can customize with the branding of your fashion startups.
You have the option to integrate e-commerce platforms like Shopify, Magneto, and WooCommerce to manage sales and customer data.
Mailchimp also has a robust analytics tool you can use to analyze your audience data, campaign performance, or email analytics.
2. Ubersuggest
Ubersuggest is particularly popular among small businesses especially in retail and eCommerce due to its user-friendly dashboard and budget-friendly plans.
But the reason why it’s on the second number of our list of top tools for fashion brand marketing is it’s completely free to use–yes all the features! You can access tons of features like site audits, keyword research and backlink analysis.
This is what makes it a handy tool if you don’t have a big marketing budget. You can discover keyword variations, and analyze competitor’s keywords to get an idea of what you are missing.
Benefits:
You can conduct audits with a free version, the tool shows you critical areas where you need to work on your eCommerce website.
Ubersuggest has affordable subscription plans, the Business Plan is $20/month or $200 for a lifetime which makes it great for startups.
Offers customer support through email on their retail website and via the help center. Also has demo videos explaining various SEO features it has.
3. Buffer
Buffer is an affordable social media management tool. It is perfect for If you are small business owners or startups as it allows you to onboard your teammates and share creative ideas.
With an easy to use dashboard interface, Buffer makes it easy for your marketing or content team to schedule posts and analyze their performances. You can identify your top performing content and find out what is resonating with your audience.
You can also create reports for your campaigns to track impressions, engagements, and follower growth.
Benefits:
Buffer has Team and Agency plans that let you invite as many team members, and client accounts as you want with no additional cost.
It also comes with a built-in image creation tool, Pablo which you can use to create social media images or even a fashion logo for your brand.
If you get the Team Plan, you can also get access to reply to comments on Facebook pages and Instagram business accounts.
4. Mention
Monitoring what is being said about your brand or product on social media is really important if your fashion startup is in the early stages of growth. You can use social listening tools like Mention to track these conversations.
If you want to try out the tool’s features you can definitely sign up for a free version.
What we find amazing in this tool is that it gives you the option to choose the most authentic sources you want to monitor and also select other fashion brands you want to monitor. You need to consider SEO services and leverage optimization strategies to get the best out of your marketing tools.
Benefits:
Has a simple dashboard view, that’s why it is perfect for small or medium sized fashion brands. You can get a Solo Plan at $41 or a Pro Plan at $83.
The best thing about the tool is that it lists all your mentions in your feed so you can easily read what people are saying about your brand.
Mention also lets you analyze the demographics of people who mention you, like their language and the platforms.
5. CLO 3D
If you want design software for your fashion brand marketing, check out CLO 3D. The tool has several features, such as creating 2D or 3D modeling which you can use to create sewing patterns and garment designs.
CLO 3D gives you a plethora of choices when it comes to selecting design elements for your creation like picking a color palette, styles, and size variations.
Plus you can also add layers over your 3D design or even add motion to your garment for a 3D real effect.
Benefits:
You can get a free trial for 30 days to see if the tool is suitable for your fashion startup brand. But If you decide to buy the tool it costs monthly $50
You can easily implement it into a website or eCommerce store for virtual tryouts.
The tool is beginner-friendly because it comes with free training and video tutorials that teach how to create 3D garment designs.
Top Influencers Fashion Startups Can Work With:
If you are focusing on video marketing influencer collaboration for fashion brand marketing, then here is our pick of popular influencers in the industry you can work with:
1. Alli Schapel
Followers: 33.7 K
Instagram Account: @blackarrowblog
Alli Schapel micro-influencer based in New Your. She shares tips on how you can create stunning outfits.
Alli has worked with iconic fashion brands like Zara, Gucci, Dermalogica, and Mon Purse, to name a few. Her Instagram account is all about fashion marketing and lifestyle making her a perfect choice to endorse your fashion brand.
2. Yoshino Bontemps
Followers: 49.1 K
Instagram Account: @yoshinomia
Bontemps is a Japanese-French fashion influencer and model who lives in Paris.
Yoshino Bontemps has worked with brands like Chanel, Typology, Celine, Wacoal Europe and more big ones. She also claimed her spot in the list of top micro influencers on Instagram in 2022.
3. Trey Bryant
Followers: 844K
Instagram Account: @treybryantstyle
Trey Bryant is a fashion influencer who focuses on men’s fashion, grooming, and lifestyle. He has worked with both big fashion and retail brands and small-scale clients.
On his Instagram page, he mostly creates content on fashion and lifestyle. His audience is young black males so he posts about how to dress well for everyday and have confidence in their authentic selves.
4. Adam Gonon
Followers: 325.8K
TikTok Account: @adamgonon
Link: tiktok.com/@adamgonon
Adam Gonon is a recognized social media content creator in fashion and lifestyle. He was named one of the top micro influencers on TikTok in 2022.
He also co-founded an agency by The Gentleman’s Creative and a blog website that gives tips on how men should style themselves. Adam has partnered with top brands across men’s fashion, grooming, and lifestyle such as Omega, Levi’s, Timberland, Gillette, Maserati, and many more.
5. Alyssa Coscarelli
Followers: 24.3K
TikTok Account: @alyssainthecity
Link: tiktok.com/@alyssainthecity
Alyssa Coscarelli is a fashion influencer who is obsessed with affordable and chic fashion branding and lifestyle.
She has a strong presence on TikTok and other social media platforms where she shares everything from fashion to beauty tips. This makes her a perfect influencer to work with if your fashion startup sells stylish tasteful outfits.
Wrapping Up
So there you have it! Our top picks of the 20 fashion brand marketing resources you need to get your hands on.
From marketing tools to creative agencies and a list of popular print services, we have laid down everything in this article. And if you need to partner with some influencers to grow your startup brand we have mentioned the top five micro influencers you can work with.
Take this article as your as an all-inclusive guide for your fashion marketing.
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