Here it is.
In the comments beneath the post Arjen was asked how the logo would be used on smaller media, such as a pen. He replied, “I would start with asking why would we want to brand a pen, as an impact company that makes chocolate?”
Micky Ogando, founder at Austin-based Bakery, then weighed in with an astute comment, “…you’re not wearing ‘the product photo logo’ on your T-shirt in your LinkedIn profile, instead, you’re wearing the real logo, the vector one, the one printed on the package that is found on shelves. Better to keep Tony’s real, steady on the mission, not push for a trendy byline about using the product as the logo, when it clearly isn’t.”
Arjen Klinkenberg, Tony’s Chocolonely
Micky has a point.
Photo via Lee Newman
Photo via graphicmill.co.uk
I mean, the logo’s on the chocolate.
More about the chocolate brand on Creative Review: Getting to know Tony’s Chocolonely.